Difference Between AR and VR
While the real world can be amazing in its own right, some people want more; to be heroes or vigilantes, to save the princess or rule a kingdom. They seek an adventure in a completely virtual reality, where one can slay demons, cast spells, and craft entire worlds (from our own imaginations, or by recreating some of our favourites). Others want to add adventure to the real world so they bridge the real and virtual
Augmented Reality
Sherpa AR Project React
Augmented Reality (AR) technology provides the opportunity to create unexpected new interactions with a traditional printed piece. Recently, Sherpa AR teamed up with McMaster Engineering and McMaster Engineering Students’ Society to create an AR experience for new students.   THE CHALLENGE McMaster Engineering wanted to send out a “Welcome Kit” to new students of the faculty that was engaging, memorable, and interactive, to excite students about the upcoming year, and make them aware of various
Augmented Reality, Sherpa AR Blog
Augmented Reality Agency Work
Bringing Augmented Reality (AR) projects to life continues to be a fun challenge. Graphics and processing technology have advanced rapidly over the past few years, creating space for more intricate developments and applications. This has paved the way for new user experiences for both desktop and mobile users. Among the most exciting is the emergence of “XR Technology”, the blanket term for Augmented and Virtual Reality. XR Technology is often referred to as simply “Augmented
Augmented Reality
Augmented Reality (AR) has been receiving a lot of attention for the past few years, though only now we are beginning to see the technology catch up to that hype. While people have been using Snapchat filters, or still playing Pokémon Go, some incredible applications have been developed and countless more to come.   WHY ARE BRANDS EMBRACING AR? The main purpose behind brands leveraging this technology is to revitalize the customer experience in a
Augmented Reality
What is AR?
Augmented Reality (AR) technology has been around for some time now, though it has only recently begun to make some serious splashes as it makes its way into the hands of consumers. Augmented Reality is a digital image overlaid onto the real world. AR is the future of information delivery, storytelling, and brand interaction. No longer a novelty feature for smartphone applications, today’s AR creates real opportunities for businesses to generate and gain widespread engagement
Augmented Reality