Sherpa brings the Holiday Cheer with Purolator AR Experience

Purolator, with help from Sherpa AR and Rodmell & Company, incorporated an augmented reality experience in their seasonal campaign ‘We deliver the Holidays’.

Continuing to position themselves as an innovative company using the cutting-edge of technology; Purolator’s most recent holiday marketing efforts found a fun snowy way to engage its customer base.

The festive web-based augmented reality experience…


Augmented Reality: How Businesses Can Successfully Incorporate AR into Their Customers’ Shopping Experiences

It is no surprise that advances in technology have affected the retail industry, from how we search and shop for items to how we eventually pull the trigger (or tap the button) on that final purchase.

One of the more recent technologies that has impacted the online retail experience for shoppers is augmented reality (AR). Businesses of all sizes can…


AR Marketing: 3 Innovative Campaigns Ideas for Your Business in 2019

2018 has come and gone, but not without leaving an indelible mark. If you thought in 2017 that tech-based marketing would be on its way to hitting a plateau, 2018 showed that nothing could be further from the truth. Brands are still managing to find new and creative ways to ignite social media conversation, on-site conversions and in-store sales.

If…


Augmented Reality & Inbound Marketing: How Would That Work?

Due to the advent of smart technology, it seems the world has changed overnight. According to a Pew Research Center study, 95% of Americans today own a cellphone with 77% of those being a smartphone. These numbers continue to climb. And that’s just the United States.

Imagine the billions of cellphone users globally who have access to the vast…


2019 AR Trends: What the Business Industry Can Expect from Augmented Reality

There’s a special sauce in the tech industry that today’s entrepreneurs can’t seem to get enough of – augmented reality.

The revolutionary digital innovation has taken the world by storm since the introduction of Pokémon Go – the viral mobile game that, in 2016, prompted imaginative gamers to come out of their caves to catch virtual creatures. Augmented reality has…


Augmented Reality (AR) vs. Virtual Reality (VR)

While the real world can be amazing in its own right, some people want more; to be heroes or vigilantes, to save the princess or rule a kingdom. They seek an adventure in a completely virtual reality, where one can slay demons, cast spells, and craft entire worlds (from our own imaginations, or by recreating some of our favourites).…


How We Bring Augmented Reality to Life

Bringing Augmented Reality (AR) projects to life continues to be a fun challenge. Graphics and processing technology have advanced rapidly over the past few years, creating space for more intricate developments and applications. This has paved the way for new user experiences for both desktop and mobile users. Among the most exciting is the emergence of…


What is Augmented Reality & Why is it Trending?

Augmented Reality (AR) technology has been around for some time now, though it has only recently begun to make some serious splashes as it makes its way into the hands of consumers.

Augmented Reality is a digital image overlaid onto the real world. AR is the future of information delivery, storytelling, and brand interaction. No longer a novelty feature…